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What's on our minds...

HEURISTICS: THE SECRET SALES WEAPON YOU MIGHT ALREADY BE USING

There’s a simple truth that philosophers have been waxing poetic about since the advent of philosophy. People are not blank slates. Everyone has a collection of emotions, experiences, and preconceived notions that they bring to the table no matter what they’re doing. That means that...

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H&B INSIDER’S GUIDE: DEVELOPING YOUR PERSONAL WRITING STYLE

Today’s consumers are caught in the undertow of information overload. Business intelligence firm Domo reported, “Every minute, Google receives 4M search queries, Facebook users share 2.4M pieces of content, and Twitter fans send 277,000 tweets.” If you’re feeling overwhelmed, you’re not alone. The world is...

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THE DEFINITIVE GUIDE TO NAMING YOUR COMPANY

A rose by any other name [might well] smell as sweet," but a company hangs a lot more than just scent on its name. You might have thought that coming up with a viable business idea was the hardest part of the start-up process, but you’d be...

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GETTING HOOKED! IN ISRAEL WITH NIR EYAL

Nir Eyal came to lead a workshop at the Microsoft R&D Center in Hertzliya this month. Sponsored by UpWestLabs in Silicon Valley where he himself is based, the workshop was called, “Hooked! How to Drive Engagement by Creating User Habits.” Nir Eyal is a mentor...

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FRAMING MATTERS – USE YOUR WORDS WELL

You’ve probably heard the saying “nothing happens in a vacuum,” but you’ve probably never considered it in the context of content marketing, and yet, you’d be surprised at how aptly it applies. When we explored heuristics we discussed the fact that people’s preconceived notions and past...

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FIVE REASONS WHY BLOG LIST POSTS WORK

Blogging is full of questions: Should I write this post? Is the title catchy enough? Do I have enough supporting material? How is the readability? Is the subject interesting? And many questions means many answers, a lot of which contradict each other. One such question...

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THE IMPORTANCE OF SETTING GOALS IN MARKETING

When building a doghouse, do you need a hammer or a saw? You probably need both, but it’s likely that you need to use the saw first and the hammer second. The modern business era is paradoxically plagued with both immense opportunity and the overwhelming...

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THE INTRIGUE OF A PECULIAR WORD CHOICE

The joy of being a dreamer is that I see the world as a complex and colorful place where every moment is brimming with excitement and my next adventure is just around the bend. Or at least that’s what I tell myself. I’m not secretly...

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THE ONE ESSENTIAL MARKETING TOOL YOU MAY BE FORGETTING

“This year I’m going to the gym every day.” A common New Year’s resolution we are all too familiar with. January is when gyms see memberships go up. Gym regulars get frustrated that they can’t use their favorite machines at their usual times. Many feel...

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